Staying Awake vs. Holding a Wake

'Levels of Proofreading
... Intermediate II: Duties of Beginner and Intermediate I plus typeface identification and type specifications' (Laura Killen Anderson, Handbook for Proofreading, Lincolnwood, Ill.: NTC Business Books, p.4).

Hopefully any colleges teaching proofreading at this exhibition were not involved in teaching the exhibitor's publicity department.