The Loneliest Jukebox

Graham Barnfield's weblog, being gradually replaced by his Twitter feed -

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Saturday, July 01, 2006

"I Just Need My Own Myspace!"

A recent blog entry concerned the way online networking was growing in importance. Not networking in the technical sense, of computers being linked, but social networking of the 'how to win friends and influence people' variety.

The popularity of these techniques now means we are seeing these networks infiltrated with guerilla marketing techniques.

Take, for instance, Blood and Guts: the Return of the 80s Horror Movie. I haven't seen it yet, so can't honestly advise you whether or not to see it. But the cast includes Anna-Marie Wayne, a fellow veteran of Number One Longing, Number Two Regret. In turn, her character in the movie has a Myspace page here. Not bad for the 1980s, when the internet as we know it was still some years away. I predict (adopts echo-chamber voice) that we will see a lot of this sort of promotion in future - it's inexpensive and it connects with a fair sized audience (albeit an often inward-looking one).

*The new networking can also work in downwardly mobile ways: see Don'tDateHim Girl for an example of this trend.


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